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Debra Rosser, Basic Author

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Staging Matters Supports RESA, Dallas Chapter

Debra Rosser, President of Staging Matters,  is serving on the board of the Dallas/Ft. Worth Chapter of RESA (the Real Estate Staging Association).  RESA is an organization dedicated to supporting Stagers and the Real Estate community through education and collaboration.  The Dallas Chapter of RESA is a MetroTex affiliate and works very hard to add value and educational resources for our local Realtors and their teams.

Debra is also a TREC approved instructor and teaches a 2 hour MCE course to local Realtors.  For more information about hosting a training event please contact Staging Matters directly.

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Top 5 Mistakes Sellers Make

Southlake Homeowners Stage Their Listing

608 Silver Spur Drive, Southlake, TX 

Southlake homeowners invest in home staging to get ready for the spring market quickly and with minimal stress!


This  former “Kaleidoscope of Homes” home is ready for the competitive Southlake market after having the home staged by Staging Matters.   This home is one of the most unique properties we have worked on.  Imagine a Tuscan Villa complete with separate living quarters.  The separate quarters, with attached kitchen and full bath,  work nicely as an office suite, mother-in-law suite or pool house.   The large covered courtyard is perfect for entertaining and outdoor living as it has a large built in grill,  built in for the tv and a  beautiful  fireplace with  large seating areas overlooking the back of the property.   As you move down into the yard you find a beautiful private pool, large wooded lot and access to a quiet neighborhood pond perfect for fishing.  Other features include gorgeous gourmet kitchen, 2 indoor fireplaces (one in the dining room), lots of custom built ins, quiet master suite with restful views of trees from every window, huge master closet, game room with full bar, full media room, laundry rooms on both levels and an additional upstairs outdoor patio.

The homeowners of this project lead very busy lives and decided to let Staging Matters do a lot of the work involved in getting their home on the market.  Getting a home ready for the market takes a lot of time and energy and can be very stressful.  We spent several days staging the property for the homeowners using what they already had and then shopped for just a few finishing touches.  This home is perfect for buyers who love to entertain, who are looking for a true outdoor living experience and for buyers who would enjoy the bonus of having some semi-separate quarters.  The finishing details of the home are right on cue with what buyers in this price range are looking for.  Seeing is believing.  Come on by; this is a delightful living experience not to be missed!


Strip and Go Naked Staging Style Revealed

At the risk of the search engines putting my article in some crazy adult places I do not want to be I think we need to examine the benefits, and what I see as draw backs,  of the “strip and go naked home staging” style. 

Imagine a room that contains 1 couch, 1 chair, 1 painting, 1 coffee table and 1 lamp, and nothing else.  You have seen that room.  Now imagine a kitchen; with nothing on the counters or walls.  This is what some agents and even some home stagers think staging should look like.  This is what I call “strip and go naked staging”.  

When you tell a client to remove all the clutter this is sometimes what you get.  It is true that less is more when staging….to a point.  We do want to remove distractions and help buyers imagine their own things in a room.  It is important to declutter.   This kind of staging does address the “clean” look a staged home should enjoy.  I know some very busy stagers that create this kind of look.  In my opinion though  this is like only  getting half way there…

This look  is not hard to achieve.  Simply tell your clients to pack everything but the furniture and you are here. No stager needed really.   But there is a problem; a big glaring problem from my perspective with this style of staging.

Staging is about creating uncomplicated clean lines.  But it also has an obligation to spark imaginations, drawing the eye to places in the room on purpose and dare I say…drawing the eye away from some places in the room, on purpose.  This is done with careful furniture placement, with accessories and with art.   Good staging has levels.  There are some very simple restful spaces and other places where  whimsy and drama should occur. 

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Cost of Not Staging Your Home


Flower Mound Home Staging Company Shares Costs of Not Staging

Holiday Staging Tips

It must be tempting, if you are a homeseller in North Texas,  to pull your home from the market during the Holiday season.  For some this may be a smart time to let the clock reset and take a break but before throwing in the towel you might want to consider the advantages of sticking it out. 
There are fewer homes typically on the market over the holidays; this means you will have less competition (that is a big deal in a buyers market). Secondly, those buyers that are looking during this time are more likely to be serious, motivated buyers. 
I have been asked already several times about how I suggest someone “stage” during the Holidays.  Here is the honest answer to this question from a staging perspective. It is not a popular answer but it is an honest one. If your seller can stick to these guidelines they will have an edge over the competition and that is sometimes all it takes.  
So here are my suggested guidelines… Read the rest of this entry »

North Texas Stager Shares a Trick!

Sanity Saver for Homeowners

by Debra Rosser with Staging Matters

Imagine it is just past 8 in the morning.  You are still wearing your pajamas and you are in the middle of feeding your toddler some breakfast.   The phone rings.  It is the service wanting to let you know that your home is scheduled for a showing within the hour.  Read the rest of this entry »

Staging Highlights the Best in this Keller, TX Home


Keller Williams Agent Uses Home Staging Company


Allyson Coe, with Keller Williams out of Argyle, specializes in quality listings and this one is no exception. ThisKeller home is full of beautiful custom features and exceptional finishes at every turn. This home is a great example of how even beautiful properties can benefit from staging.  We worked with the Sellers to be sure that every fabulous feature was highlighted and clearly called out for a buyers attention.

This was not a home where we had a lot of editing to do, the agent and homeowners had already addressed many of the first phases of staging. It was our job to put this listing over the top. We wanted to be sure that the homes best features were highlighted and then created an environment that buyers could easily imagine living in.

This home’s staging consisted of an initial consultation followed by a few hours of staging and the addition of a few key accessories.
Every home should be fine-tuned; the results are truly remarkable!

Flower Mound Stager Shares Great Tool Explaining Staging Benefits

Flower Mound Home Stager Shares Statistics

Do you ever wonder how the staging statistics are gathered and what they mean for homeowners? RESA, the Real Estate Staging Association, has put together a very comprehensive guide explaining some of the financial benefits of staging and takes the mystery out of how staging statistics are gathered. To see this report Click Here.  

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Debra Rosser
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Our Mission

To strategically fine tune the details of a property so that buyers are captivated and make the mental jump from being a buyer to being an owner.

To carefully weigh costs so that the seller does not spend any money that is unnecessary and only invests money when the purchase is likely to yield a high rate of return.

To reduce the stress level of our clients by making staging a fun and practical experience that motivates and moves them forward in successfully selling their homes.

To exceed our clients expectations and create some “magic”.

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